The play button for insight

Fount_Focal is a research firm for those seeking to redefine how we use technology to meaningfully improve how we live. It was founded by Trevor McIntyre.

AI
AR/VR
Wearables
+ more

Before Fount_Focal, Trevor spent 10 years informing product definition, interaction design, and usability at Google X, Meta Reality Labs, and Apple visionOS.

He also led more typical UX research at Facebook and informed strategy & industrial design at Fitbit.

Fount_Focal pairs with design teams, humanity-centric founders, and other firms to help you understand the person-side of the interface.

Market Definition — which users have what problems?
Concept Definition — feature set & user-centered success criteria
Interaction & UX
— inform via research or advisory role
Design + Research Process — set-up outcomes-based prototyping